A Rhino Conservation Initiative
Every design sold helps keep chubby unicorns exactly where they belong: out in the wild.
Our why
All royalties from the products sold are donated to Rhino Conservation. We are grateful for every contribution, as each is a step towards #RhinoConservation.
Stay up to date by following us on Facebook and Instagram. We share all the good news conservation stories from around the world.
Design of the Month
A Great Classic is Easy to Find!
One design, chosen each month and worn with pride. This month's classic is green, cheerful and ready for its next adventure.
The Collection
Our LIMITED EDITION DESIGNS are our way of using creativity to raise awareness of the plight of #RhinoConservation around the world.
The numbers
These figures come from Save the Rhino International. Numbers have fallen since the 2015 peak, but at least one rhino is still killed every day, so the work is not done.
More than 8,000 rhinos have been lost to poaching in Africa in the last decade.
Poaching in Africa peaked at 1,349 in 2015, and numbers have fallen since.
Since 2006, 12,824 rhinos have been poached in Africa.
In 2024, 420 rhinos were killed in South Africa, a decrease of more than 15% compared to 2023.
In KwaZulu-Natal, 232 rhinos were poached in 2024, a decline of nearly 30% on the previous year.
Kruger National Park's rhinos have declined by 59% since 2013.
Good news
rhinos recorded poached in Namibia in 2025, down 53% from 2024.
Source: WWF
Every one of those numbers is a reason this work is not finished. Fewer losses is wonderful news, and it is a reason to keep going, not to stop.
More ways to help
Want the chubby unicorn on something of your own? Tell us what you have in mind.
Enquire about a custom designWe also gratefully accept bulk orders. Drop us a note and we will send you the details.
Enquire about a bulk orderQuestions, ideas or a good news story we should share? We would love to hear from you.
Email us